From crochet to knitting, every product carries the strength of our artisans.
Our name, “Chhupe रुरुस्स्तम,” meaning “hidden talent” or “unseen champion,” lies at the very heart of our mission.
It’s a tribute to the extraordinary women of rural communities, particularly those in villages, whose incredible skills in knitting, sewing, and crocheting have long remained unrecognized and unrewarded.
This name resonates deeply with our purpose for two profound reasons:
Firstly, it speaks to the inherent, often underestimated, abilities within these women.
Secondly, “Chhupe Rustam” powerfully acknowledges the barriers that have kept these talents veiled.
Every purchase here creates real, measurable change.
Your purchase directly supports rural women artisans with dignified, home-based work.
Each product is individually handmade. No factories. No machines. Just skill, care, and tradition.
We prioritize natural materials, minimal waste, and sustainable processes wherever possible.
